Understanding users to create brands, services, and products that boost business and profits.
Artefact operates as a solo consultancy, collaborating with IT, Design, and FMCG companies and brands to achieve impactful results in user research, strategy, and customer experience.
Artefact specializes in user research, gaining a profound understanding of their needs through both qualitative and quantitative data.
User research & market insights
User Interviews
.
Ethnographic research
.
A/B testing
.
Validation testing
.
User Interviews . Ethnographic research . A/B testing . Validation testing .
Identify needs of your users and nurture unique opportunities to stay relevant now and in the future.
/ Usability testing for Volotea
/ Ethnographic research for 5 years innovation project for Corona
/ Ethnographic research for 5 years innovation project for HP
/ Ethnographic research and focus groups for Fortune500 Pharma company
/ User research and persona creation for Fortune500 tourism organisation
Service & Product Creation
Product Strategy
.
Service Design
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Market research
.
Product Discovery
.
Product Strategy . Service Design . Market research . Product Discovery .
Develop and launch new products and services through user research and data statistics.
/ Strategy and creative direction for Lauba Bistro
/ Product and brand strategy for German driving app
/ Product strategy and user research for German pet app
/ Product strategy and user insights for The Times
/ Experience strategy for Via Riyhad
Brand strategy & experience
Creative Direction
.
Naming
.
Storytelling
.
Brand Experience
.
Brand strategy
.
Creative Direction . Naming . Storytelling . Brand Experience . Brand strategy .
Enhance and iterate your brand through naming, storytelling, and new brand experiences.
/ Event experience for Beefeater Gin
/ Brand story for Fucina Restaurant
/ Brand strategy and naming for Hedonistrian Property
/ Creative Direction for Umomoku furniture collection with 3LHD
/ Storytelling for Kupari Hotel Resort with 3LHD Architects
A Year of Thoughts
12 months, 12 articles on branding, strategy, user behaviour, design and business.
Contact
My name is Ema Gerovac, and I have decided to start Artefact to create a place for great user research and experience strategy. With over a decade of experience in this field, I'm genuinely passionate about understanding users and their needs to create top-notch products and services.
My background in design fuels my creativity, especially during brainstorming sessions, while my experience in leading teams and sales helps me navigate the business side of things with ease. I've even delved into behavioral science through coursework, and I'm eager to dive deeper with a Master's degree someday.
I've had the pleasure of working on exciting projects for big names like HP, Corona, Boehringer Ingelheim, The Times, and more. I am also a problem-solution mentor for startups Bird and Nucqleus.
Working globally with headquarters in both London and Zagreb.
Zagreb, Croatia
Ribnjak
+385976128582
London, UK
London Fields
+447762515815